Promoting My Book is Similar to Planning an Event

I decided last night that promoting and marketing my new book The Complete Guide to Successful Event Planning, on event planning, was incredibly similar to actually planning an event. 1. I need to know my target market and 2. I need to write an awesome piece of marketing material to invite people to buy my book. So, as I inch my way into the world of publicity and public relations, I am pulling all the tricks of my trade out of my hat for help. I need to use some of my planning tools that I promote so brilliantly in the book. Timelines and checklists!

So what I learned is that my book, SEP is a great resource for project planning for just about anything and everything. I just increased my market 10 fold. Are you managing a project now? Then you could definitely use these timelines and checklists.

Now, in getting the most out of this blog, I've asked for assistance from David Martin from Planit Podcast. I want to link to his site http://planitpodcast.com/ and he sent me some other code that I'm having a hard time knowing where to place it. So, in the meantime I'll give him this shout out. Visit him today, there is some really great resourses for event and meeting planning.

I'll post more about his podcasts and how to hear my interview with him when it becomes available.

Plan Well, Plan Often, Expect Success,
Shannon